Market Analysis | Branding & Design | Project Management
Branding & Design
Transcribing ideas into solid images.
The second step of the method consists of transcribing the planning done previously to images that communicate the idea more effectively. We start with the definition of the visual concept of the company's brand, moving on to simulations and creating paths for a better experience of the clients, and conclude with the way they will be reached, both online and personally.
Brand Concept
Showing your work for the first time to a new client can be a stressful experience, especially if other clients have rejected you in the past. Now imagine having access to what your clients are looking for: how confident would you feel from then on?
We need to stop guessing and start communicating in the same language as the clients. Understand their real struggles and plan ways to solve them. Our method translates words into images, facilitating the dialogue between company and client.
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User Experience
The user experience (UX) focuses on the needs, behaviors, and emotions of customers when accessing the brand and using its products. If you intend to create a memorable experience, you must use the right tools to simulate the procedures before launching it to the public.
The method uses intuitive, practice-based paths, and experience results that simplify the move from A to B. At the same time, evaluations are used preference evaluations from the target audience already defined.
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Awareness & Media
As important as creating the brand concept and defining which audiences will be reached, it's selecting in which media your company will be present. These media will generate greater brand awareness among future customers and serve as a first impression even before the sales process begins.
The method extends to the language that the company will use both in the marketing and advertising of its products, thus uniting image and communication that are integrated into a single objective.
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Social Networks
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