Market Analysis | Branding & Design | Project Management
Market Analysis
The essence of your business, in action.
In the first part of the method, we analyze in which market your company will be inserted, or which is already part of it. This study is done both inside and outside of your business; internally, we discover the purpose and its application in real activities, the appropriate business modeling for your current situation, and an in-depth study of the customer segments your company plans to serve.
Purpose Discovery
The purpose is the intention, cause or belief that leads to each of us and our work. Questions like "why does our company exist?" or "why would anyone care to buy our products?" need to be reinforced and answered more often.
Companies that inspire and create trust are those that, when we acquire their products, make us feel that we are making something bigger than just a purchase. In our method, we go deeper into the real purpose of the business, and we plan how this translates into the services and products offered.
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Business Modeling
Whether you are improving an enterprise or launching something new, you are facing a big challenge. How to build a robust and profitable business plan that can compete in today's marketplace?
Every business model, including yours, already is or will be pressured by several market forces. In our method, we will help you identify possible threats, viable opportunities, and unexplored areas of your project. We will also conduct a complete study of your company's segments, starting from the production to what happens after-sales.
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Customer Segmentation
When a company emerges on the market, it focuses directly on the production or service offered to its customers. However, in the middle of the way, it experiences what many other companies have experienced: the desire to serve everyone, while not focusing on any specific segment.
Customers are not usually looking for a company because they want a specific product, but because they need to solve a problem. The method directs your company to find these needs, and the best way to solve them.
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